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Research papers

Do new digital media change deeply ingrained behaviors in European digital consumers?

This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries.In particular, the author looks at one of the fastest growing...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Idalina Cappe de Baillon
March 1, 2005
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Citation

de Baillon, I. C. (2005a, March 01). Do new digital media change deeply ingrained behaviors in European digital consumers?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/do-new-digital-media-change-deeply-ingrained-behaviors-in-european-digital-consumers-